UAE - Mubasher: Luxury luggage startup Armoir has raised $500,000 in a seed funding round led by Salica Oryx Fund, with participation from Plus VC and global angel investors.
The funds will be used to launch new collections, expand across the MENA region and Europe, according to a press release.
Armoir will also grow the team to enhance design, customer experience, and foster global reach
The round, closed in summer 2025, builds on early support from Chalhoub Group via its Greenhouse venture arm.
Martial Dahan, Founder & CEO of Armoir, stated: “This funding gives us the runway to accelerate design innovation, expand globally, and establish Armoir as a leading brand in premium travel.”
Ali Qaiser, Partner at Salica Oryx Fund, said: “In MENA, a new generation of direct-to-consumer brands is emerging with the ability to scale globally and Armoir represents this shift.”
Founded in 2024 by serial entrepreneur Martial Dahan, Armoir positions itself between direct-to-consumer brands and traditional luxury houses, offering luxury-quality luggage at more accessible price points.
