Abu Dhabi - Mubasher: ADNOC Distribution has relaunched its Oasis convenience brand with a premium ‘On-the-Gourmet’ concept across 379 locations in the UAE, Egypt, and Saudi Arabia.
The refreshed brand, known as Oasis by ADNOC, aims to elevate customer experience and convenience retail standards, according to a press release.
Over 50 years, ADNOC Oasis has served millions of customers annually and become the UAE’s largest locally grown speciality coffee chain by footprint.
In a recent survey, 81% of customers rated its coffee as the best in the UAE.
Bader Saeed Al Lamki, CEO of ADNOC Distribution, said: “With the launch of ‘Oasis by ADNOC,’ we are refining what we do best, delivering quality, variety, and accessibility, while staying true to our Emirati identity.”
The refreshed identity comes amid strong growth in ADNOC Distribution’s non-fuel retail (NFR) business.
In the first half (H1) of 2025, the ADX-listed company’s NFR gross profits rose by 15% year-on-year (YoY), while the daily non-fuel transactions increased by 11%.
As of 30 June 2025, the gross profits of its convenience stores hiked by 21% YoY, whereas the premium beverages surged by 25%.
The launch supports ADNOC Distribution’s 2024–2028 strategy to grow non-fuel transactions by 50% and expand Oasis by ADNOC beyond fuel stations.
In H1-25, ANOC Distribution logged an annual rise of 12.20% in net profit to $358 million, compared to $319 million.
