Mubasher: The net profits of ADNOC Distribution and Americana Restaurants International joined forces to expand dining and convenience offerings across ADNOC Distribution service station locations in the UAE, Saudi Arabia, and Egypt.
Under the partnership, up to 200 quick service restaurants from the cross-listed group's portfolio of 12 iconic global brands will be introduced across ADNOC Distribution’s network, according to a press release.
ADNOC Distribution will integrate its existing retail network with Americana Restaurants’ operational expertise and diversified portfolio of globally recognized brands to deliver accessible, high-quality dining experiences integrated within everyday mobility and convenience destinations.
This aligns with the UAE-based group’s strategy to accelerate growth in non-fuel retail and further evolve its integrated mobility and convenience destinations. It is expanding access to food, beverage, EV charging, car care, and lifestyle services across its network.
Chairman of Americana Restaurants, Mohamed Alabbar, said: “As roadside retail continues to evolve, this partnership enables us to transform fuel and mobility hubs into vibrant destination experiences where customers can conveniently enjoy trusted brands, great food, and elevated hospitality on the go.”
CEO of ADNOC Distribution, Bader Saeed Al Lamki, commented: “By combining our existing network and customer reach with Americana Restaurants’ portfolio of globally recognized brands and operational expertise, we are creating more accessible and integrated retail experiences for millions of customers across the UAE, Saudi Arabia, and Egypt.”
The partnership will also support the continued expansion of The Hub by ADNOC, the company's destination-led retail concept set to expand to 30 locations across the UAE by 2030.
The Hub by ADNOC reflects the group’s focus on increasing customer engagement and expanding higher-margin retail services and is projected to deliver $30 million in annual EBITDA by 2030.
Americana Restaurants currently operates 2,749 restaurants as of 31 March 2026, with net profits jumping by 93.50% year-on-year (YoY) to $63.20 million from $32.60 million.
