Cairo - Mubasher: U Consumer Finance (Valu) has launched its digital onboarding feature on noon, the region’s largest digital marketplace, according to a press release.
This move represents the first licensed buy-now, pay-later (BNPL) transaction in Egypt executed after the digital onboarding under the FinTech License granted by the Financial Regulatory Authority (FRA).
Users can access Valu’s full range of financial and lifestyle solutions instantly without visiting a branch or downloading the app right away. This is the first time Valu's practical BNPL application of the FRA’s FinTech License, which was created to boost financial innovation and accelerate Egypt’s digital transformation.
Meanwhile, the non-Valu customers shopping on the noon app can seamlessly use Valu during checkout.
First-time Valu users can complete a quick, fully digital onboarding process powered by eKYC and e-signature, requiring only their National ID to complete the process.
Omar Abdelhady, Chief Products and Growth Officer of Valu, commented: “For the first time, customers can self-onboard, receive a complete spending limit, and begin using Valu—all without leaving the shopping experience.”
Mostafa Salem, General Manager at noon Egypt, noted: “We are proud to be Valu’s first partner on this launch, making shopping easier and smarter for our customers.”
These services prove Valu’s commitment to promoting financial inclusion by integrating its flexible payment solutions into the digital ecosystems that customers trust the most .
Last August, MENA’s leading fintech platform concluded its 17th securitized bond issuance at EGP 460.70 million.
