Riyadh- Mubasher: Saudi agritech startup Grove has closed a $5 million seed round led by Outliers VC, with participation from angel investors, according to a press release.
The investment will support Grove’s expansion as it positions itself as a contributor to a more resilient and sustainable food system in Saudi Arabia.
Founded in 2024 by Mohammed bin Ghanam and Ayman AlFifi, the startup is operating as a consumer brand in the fresh and agricultural produce sector.
The company connects farms, markets, and households through a vertically coordinated system rather than a loose network of suppliers, ensuring each harvest is directed to its highest-value use based on real consumer demand.
Mohammed bin Ghanam, Co-Founder of Grove, commented: “For generations, farming was rooted in responsibility to the land and community. Over time, short-term commercial pressure has pushed practices that damage soil, water, and long-term sustainability. At Grove, we are restoring that balance by equipping farmers with the data, tools, and incentives needed to protect resources and build for the future.”
For his part, Mohammed Al Meshekah, Founder & GP at Outliers VC, said: “Their integrated approach brings quality back to the center, reconnects consumers with the source, and positions Grove as a key contributor to a more resilient and sustainable food system in Saudi Arabia.”
The local agricultural sector in Saudi Arabia is valued at nearly $31.50 billion, while imports of plant-based products reach $10.70 billion in 2025.
However, the current local production reflects a structural gap between production standards and actual consumer needs.
