Riyadh – Mubasher: Umm Al Qura for Development and Construction has announced its 2026–2030 growth strategy that includes its 1.2 million-square-meter Masar Gardens project.
The new mixed-use urban destination in Makkah has an initial infrastructure and land investment of approximately SAR 6 billion, according to a press release.
Meanwhile, Masar Gardens is expected to be developed over a five-year period.
Umm Al Qura’s strategy marks a significant step in its transformation from a single-destination developer into a diversified urban destination and investment platform across Saudi Arabia's Western Region.
It further targets expanding Umm Al Qura's development portfolio beyond its flagship Masar Destination, with future projects planned across Makkah, Jeddah, and Madinah.
The company aims to create a diversified portfolio of urban destinations valued at exceeding SAR 50 billion while attracting new investment opportunities and strategic partnerships.
CEO of Umm Al Qura, Yasser Abuateek, noted that the company is leveraging its proven development expertise and institutional capabilities to deliver long-term value for investors, communities, and the wider economy.
Masar Gardens will feature residential, commercial, hospitality, and public-use components supported by extensive infrastructure, green spaces, pedestrian pathways, and modern mobility solutions.
The project is designed to contribute to Makkah's long-term urban development objectives while enhancing quality of life and strengthening the city's attractiveness as an investment destination.
