Mubasher: Easy Cash served over 15,000 active merchants and more than 500,000 end users, processing transactions exceeding EGP 1 billion in 2025, according to a press release.
Murad El Ashry, the CEO of Easy Cash, noted that the platform aims to expand regionally into the GCC markets within 12 to 18 months to provide a fully integrated digital financial infrastructure that empowers SMEs.
The company is currently exploring strategic partnerships in key markets, including Saudi Arabia, the UAE, Qatar, and Kuwait, with the Saudi market alone representing tens of billions of dollars annually.
"We do not see Easy Cash as merely a payment processing company, but as a digital financial infrastructure capable of empowering millions of businesses across the Arab region,” he emphasized.
El Ashry emphasized that the platform aims to go beyond a simple payment gateway, providing tools that enable businesses to scale and thrive within the digital economy.
Over the past two years, Easy Cash has reported strong growth, both in transaction volumes and average transaction size per merchant. The platform has expanded into education, digital services, subscriptions, events, and e-commerce, achieving higher transaction frequency rates and strong customer retention.
However, digital payment penetration in Egypt remains below potential. Over 60% of transactions are still cash-based, more than three million SMEs require digital financial services, e-commerce is growing in double digits, and subscription-based and digital services adoption is increasing.
“Egypt is still at the early stages of its financial digital transformation journey, which creates significant growth opportunities,” the CEO noted.
To stay competitive, Easy Cash focuses on QR-based consumer payments, AI-powered analytics tools, advanced fraud detection, software development kit (SDK) integration, and conversion rate optimization.
The platform also emphasizes full compliance with payment card industry (PCI) standards, end-to-end encryption, periodic security audits, real-time monitoring, and behavioral fraud detection.
While facing challenges such as regulatory changes, rising financing costs, price competition, and limited digital awareness in some areas, Easy Cash sees these as opportunities for adaptable companies.
