Riyadh - Mubasher: Bupa Arabia for Cooperative Insurance Company has ranked sixth among Saudi Arabia’s most valuable brands in the Kantar BrandZ 2026 report, with its brand value rising 9% to $2.35 billion.
The company also received the report’s Special Award for Pricing Power.
According to the company, the ranking reflects its brand strength and customer trust, while the pricing power award recognizes its value proposition and customers’ perception of the quality and added value of its services.
Kantar BrandZ measures brand value by combining consumer perceptions with financial analysis to assess the contribution of a brand to a business. The 2026 study in Saudi Arabia and the United Arab Emirates surveyed more than 60,000 consumers, evaluating 726 brands across 43 categories.
Tal Nazer, CEO of Bupa Arabia, commented: “These results reflect the strength of our brand, the trust of our customers and the continued efforts of our teams to build sustainable value and reinforce Bupa Arabia’s distinctive position in the market.”
On 8 October, the Saudi group received a certification, confirming that its business activities comply with Sharia standards.
