Riyadh — Mubasher: Americana Restaurants International has signed an exclusive development agreement to launch the Taco Bell brand in the UAE.
The partnership marks the company's entry into the Mexican-inspired quick-service restaurant sector and includes plans for a phased expansion across several GCC countries.
The agreement leverages the existing relationship between Americana Restaurants and Yum! Brands. Taco Bell, which was founded in 1962, currently operates more than 9,000 restaurants globally, including over 1,200 locations across 40 international markets.
Mohamed Alabbar, Chairman of Americana Restaurants, stated that the partnership will introduce a new dining experience to customers in the region.
Sean Tresvant, CEO of Taco Bell, and Ankush Tuli, Managing Director of Taco Bell International, will oversee the brand's integration into the Americana portfolio as the brand marks over 64 years of global operations.
Americana Restaurants, which is listed on Tadawul and ADX, maintains operations in 12 countries across the Middle East, North Africa, and Kazakhstan.
At the end of June 2026, the cross-listed group achieved net profits worth SAR 552.08 million, which was backed by a 12.12% revenue growth.
