Dubai - Sharikat Mubasher: Inception, a G42 company specializing in industry-specific AI-powered products and enterprise business solutions, entered into a strategic partnership with Visa to accelerate the adoption of agentic commerce across Central and Eastern Europe, Middle East, and Africa (CEMEA).
As per the official statement, Inception will integrate Visa Intelligent Commerce into innovative agentic commerce solutions to offer secure, autonomous commerce and AI‑driven payment capabilities for merchants, issuers, marketplaces, and ecosystem partners across the region.
Both parties will co-develop agent‑based commerce capabilities that combine Inception’s advanced AI stack with Visa’s trusted payments infrastructure, and jointly support pilot programs, client demonstrations, and ecosystem‑readiness efforts to help organizations explore and adopt agent‑driven shopping and transaction experiences.
Commenting on the partnership, Ashish Koshy, CEO of Inception, said: “By integrating Visa Intelligent Commerce into innovative agentic commerce solutions, we will equip merchants, issuers, and digital platforms with the right tools to unlock intelligent, frictionless commerce at scale.”
Meanwhile, Godfrey Sullivan, Head of Product and Solutions for CEMEA at Visa, stated: “Inception’s advanced AI capabilities, combined with Visa Intelligent Commerce, will give businesses a practical way to explore this future with confidence. By working together, we are enabling organizations across the region to test, learn, and roll out secure agent‑driven shopping and payment experiences that are built on Visa’s trusted network.”
Paired with Inception’s advanced AI capabilities, including domain‑specific LLMs, multimodal intelligence, and enterprise‑grade agentic components, the partnership will enable autonomous shopping and payments that are intelligent, seamless, and secure.
These capabilities will strengthen Inception’s work in building industry‑focused AI products that enhance procurement, workflow automation, insights, and enterprise operations.
